We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World Review

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) Review

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.

The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Review

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Ride your personal brand to the highest level in your field!

”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”
—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.

“Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”
—ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible

“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”
—JONATHAN RECKFORD, CEO, Habitat for Humanity International

“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”
—MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization

“Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”
—ANDREW SOBEL, author of All for One and Clients for Life

About the Book

Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.

What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.

Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.

No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:

• Connect with key audiences
• Elevate your leader profile
• Attract and retain the best talent
• Create business opportunities
• Shape a high-performance culture
• Drive long-term value within your company

It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.

You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

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Rerate Products

• Speak Like a CEO: Secrets for Commanding Attention and Getting Results
• Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!
• Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
• The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results
• StandOut: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution

Customer Review

Dec 29, 2011 05:26:35

Dogs of the Captain (Leisure Western)

Dogs of the Captain (Leisure Western) Review

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When the character of Cole Lavery first appeared in the 1940s, readers immediately fell in love with the jack-of-all-trades who had a slow smile and a fast gun. And now, for the first time in paperback, all the Cole Lavery stories have been finally collected in one volume. The action flows seamlessly from one adventure to the next as Cole battles river pirates, a notorious bandit, and an unscrupulous robber baron; as he journeys to California on a wagon train beset by smallpox; and as he strives to attain the land and freedom that can only be found in the American West.

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Rerate Products

• Red Rock's Secret (Leisure Western)
• The Rangeland Avenger
• Outlaws from Afar
• Rifle Pass
• The Range Finder (Leisure Western)

Customer Review

Dec 28, 2011 04:21:37

Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands Review

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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Rerate Products

• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• The Designful Company: How to build a culture of nonstop innovation
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Positioning: The Battle for Your Mind
• BrandSimple: How the Best Brands Keep it Simple and Succeed

Customer Review

Dec 26, 2011 19:03:52

The New Glucose Revolution: The Authoritative Guide to the Glycemic Index - the Dietary Solution for Lifelong Health

The New Glucose Revolution: The Authoritative Guide to the Glycemic Index - the Dietary Solution for Lifelong Health Review

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The New York Times bestseller, by the world's leading authorities on the glycemic index, now completely revised and updated: More useful and relevant than ever, The New Glucose Revolution is the definitive introduction to and an essential source of new information for everyone seeking to establish a way of eating for lifelong health, no matter what your current age, weight, or medical or physical condition. Widely recognized as the most significant dietary finding of the last twenty-five years, the glycemic index (GI)—an easy-to-understand measure of how foods affect blood glucose levels—shows how and why eating low-GI foods has major health benefits for everybody, every day, at every meal. This all-new third edition includes: ? The latest scientific findings on the GI and the myriad benefits of eating low-GI foods ? Instantly readable tables of GI and glycemic load values for more than 500 popular foods and prepared meals, including brand-new GI values for 125 foods ? Dozens of delicious, easy low-GI recipes for everyday meals and snacks ? A brand-new A–Z of the 100 key terms used throughout the book ? Answers to nearly 50 of the most frequently asked questions about the GI

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• The New Glucose Revolution Shopper's Guide to GI Values 2010: The Authoritative Source of Glycemic Index Values for More Than 1,300 Foods
• The New Glucose Revolution: Low GI Eating Made Easy
• The New Glucose Revolution for Diabetes: The Definitive Guide to Managing Diabetes and Prediabetes Using the Glycemic Index (Marlowe Diabetes Library)
• The Low GI Shopper's Guide to GI Values 2011: The Authoritative Source of Glycemic Index Values for 1200 Foods (New Glucose Revolution)
• The New Glucose Revolution Low GI Family Cookbook: Raise Food-Smart Kids--100 Fun and Delicious Recipes Made Healthy with the Glycemic Index

Customer Review

Dec 25, 2011 14:15:42

Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities Review

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

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Rerate Products

• Creative Workshop: 80 Challenges to Sharpen Your Design Skills
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• The Web Designer's Idea Book, Vol. 2: More of the Best Themes, Trends and Styles in Website Design
• The Graphic Design Exercise Book

Customer Review

Dec 19, 2011 08:10:36

The Murder of Jim Fisk for the Love of Josie Mansfield: A Tragedy of the Gilded Age (American Portraits)

The Murder of Jim Fisk for the Love of Josie Mansfield: A Tragedy of the Gilded Age (American Portraits) Review

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Even before he was shot dead on the stairway of the tony Grand Central Hotel in 1872, financier James “Jubilee Jim” Fisk, Jr., was a notorious New York City figure. From his audacious attempt to corner the gold market in 1869 to his battle for control of the geographically crucial Erie Railroad, Fisk was a flamboyant exemplar of a new financial era marked by volatile fortunes and unprecedented greed and corruption. But it was his scandalously open affair with a showgirl named Josie Mansfield that ultimately led to his demise.
 
In this riveting short history—the first in his American Portraits series—H. W. Brands traces Fisk’s extraordinary downfall, bringing to life New York’s Gilded Age and some of its legendary players, including Boss William Tweed, Cornelius Vanderbilt, and the railroad tycoon Jay Gould.

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• The Murder of the Century: The Gilded Age Crime That Scandalized a City & Sparked the Tabloid Wars
• Capital of the World: A Portrait of New York City in the Roaring Twenties
• American Colossus: The Triumph of Capitalism, 1865-1900
• The President and the Assassin: McKinley, Terror, and Empire at the Dawn of the American Century
• Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President

Customer Review

Dec 17, 2011 04:23:43

Topic Report: Industry Overview FOR YUM! BRANDS INC(YUM) provided BY BEAR STEARNS COMPANIES, INC. (THE)

Topic Report: Industry Overview FOR YUM! BRANDS INC(YUM) provided BY BEAR STEARNS COMPANIES, INC. (THE) Review

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Bear Stearns Companies, Inc. (The) issued Topic Report March 30, 2004: MCDONALDS CORP, STARBUCKS CORP, YUM! BRANDS INC

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Rerate Products

Customer Review

Dec 15, 2011 22:25:34

A Brand-New Me! #17 (Hank Zipzer)

A Brand-New Me! #17 (Hank Zipzer) Review

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A Brand-New Me! #17 (Hank Zipzer) Feature

• ISBN13: 9780448452104
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

It's graduation time for Hank and all his friends - time to move on from PS 87 to middle school. Trouble is, there are tests Hank has to pass to get into the same middle schools as his friends, and his learning differences might get in the way. Luckily, a life-altering audition at a performing arts middle school helps him find his true path.

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• Dump Trucks and Dogsleds #16: I'm on My Way, Mom! (Hank Zipzer)
• A Tale of Two Tails #15 (Hank Zipzer)
• Life of Me, The #14: Enter at Your Own Risk (Hank Zipzer)
• Who Ordered This Baby? Definitely Not Me! #13 (Hank Zipzer)
• Barfing in the Backseat #12: How I Survived My Family Road Trip (Hank Zipzer)

Customer Review

Dec 14, 2011 02:04:03

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) Review

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Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

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Rerate Products

• Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)
• Launch: How to Quickly Propel Your Business Beyond the Competition
• Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
• Social Media Metrics Secrets

Customer Review

Dec 08, 2011 15:27:37