4 Cookbooks -in-1 Cookbook: Casseroles, Skillets, Soups & Slow Cooker (Favorite Brand Name Recipes)

4 Cookbooks -in-1 Cookbook: Casseroles, Skillets, Soups & Slow Cooker (Favorite Brand Name Recipes) Review

4 Cookbooks in 1: Casseroles, Skillets, Soups & Slow Cooker features more than 200 recipes for hearty casseroles, quick skillet suppers, savory soups, and set-it-and-forget-it slow cooker meals. Featuring four cookbooks spiral-bound into one comprehensive collection, it bursts with delicious, down-to-earth recipes selected by the editors of Favorite Brand Name Recipes. Cooks will find recipes that are perfect for weeknight meals, potluck gatherings, and family get-togethers.

Colorful tabs divide 4 Cookbooks in 1: Casseroles, Skillets, Soups & Slow Cooker into these four sections:
Casseroles, featuring down-home delights, spicy southern suppers, kids choice casseroles, international flavors
Slow Cooker, featuring hearty bowls, family favorites, country classics, carving board
Soups, featuring mostly meatless, soup for supper, savory seafood, global gourmet
Skillets, featuring perfect poultry, bountiful beef, all things pork, so easy seafood

4 Cookbooks in 1: Casseroles, Skillets, Soups & Slow Cooker is spiral-bound and lies flat for easy use. The collection includes more than 140 full-page photos of completed dishes. You will want to try these recipes and more:
Ham, Poblano and Potato Casserole
Chicken & Herb Dumplings
Chicken Vesuvio
Corn and Crab Gazpacho
Sausage and Bean Ragout
Rosemary Pork Chops

Strategic Brand Management

Strategic Brand Management Review

It can be undoubtedly said that in today's competitive environment, we sell brands, not products. Strategic Brand management is a crucial phenomenon and it's important for marketing students and personnel to excel in it.

This book has been compiled after referring to several text books. This book contains all the essence of marketing and brand related books with an aim that it becomes easier for the readers to grasp concepts rather than just moving around.

This book has been divided in 45 chapters for clarity and better understanding of the brand management concepts. It will be very helpful for students especially who are pursuing marketing as their major. The TOC of book is as follows:


1. Understanding Brands – Introduction
2. Introduction
3. Brand Manifestations/ Fundamentals
4. Brand Manifestations/ Fundamentals (Continued)
5. Brand Challenges
6. Strategic Brand Management
7. Brand Vision
8. Building Brand Vision
9. Building Brand Vision (Continued)
10. Brand Picture
11. Brand Persona
12. Brand Contract
13. Building Contract (Continued)
14. Building Contract (Continued)
15. Brand Based Customer Model
16. Brand Based Customer Model (Continued)
17. Positioning
18. Positioning (Continued)
19. Positioning – Guiding Principles
20. Positioning – Guiding Principles (Continued)
21. Brand Extension
22. Line Extension
23. Brand Extension / Diversification
24. Positioning – The Base of Extension
25. Developing the Model of Brand Extension
26. Brand Portfolio
27. Brand Architecture
28. Brand Architecture (Continued)
29. Channels of Distribution
30. Creating Value
31. Co Branding
32. Customer Response Hierarchy
33. Advertising
34. Advertising (Continued)
35. Sales Promotion
36. Other Communication Tools
37. Pricing
38. Pricing (Continued)
39. Return on Brand Investment (ROBI)
40. Brand Dynamics
41. Brand – Based Organization
42. Service Brands
43. Brand Planning
44. Brand Planning Process
45. Brand Plan

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Harrigan

Harrigan Review

Max Brand was one of the pen names used by Frederick Schiller Faust (May 29, 1892 - May 12, 1944). Faust was an American fiction author best known for his thoughtful and literary Westerns. In the 1910's he began selling stories to pulp fiction magazines. His love of mythology is evident in his fiction writings. An excerpt from this classic Max Brand western reads, "With gusts of wind fanning it roughly, the flame rose fast. Harrigan made other journeys to the rotten stump and wrenched away great chunks of bark and wood. He came back and piled them on the fire. It towered high, the upper tongues twisting among the branches of the tree. They laid Kate Malone between the windbreak and the fire. In a short time her trembling ceased; she turned her face to the blaze and slept."

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Review

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

• Introduces you to the psychology, behavior, and influence of the new social consumer
• Shows how to define and measure the success of your social media campaigns for the short and long term
• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Advanced Brand Management: Managing Brands in a Changing World

Advanced Brand Management: Managing Brands in a Changing World Review

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler

Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker

Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries

Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Social Networking for Career Success: Using Online Tools to Create a Personal Brand

Social Networking for Career Success: Using Online Tools to Create a Personal Brand Review

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

Marrying McCabe (Silhouette Intimate Moments, 1099)

Marrying McCabe (Silhouette Intimate Moments, 1099) Review

Roma Lombard's friends did not know that her "lover" was really her bodyguard, there to protect her from the killers who were stalking her. Ben McCabe said they had to keep up this deadly charade - by pretending to be engaged! The trouble was, the more time she spent with her devastatingly handsome protector, the more she ached to make this "engagement" the real thing.

BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed Review

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

Branding 123: Build a Breakthrough Brand in 3 Proven Steps (123 eGuides)

Branding 123: Build a Breakthrough Brand in 3 Proven Steps (123 eGuides) Review

This new eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.


123 eGuides is a new series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps.

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

Brand Warfare: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand Review

Brand Warfare: 10 Rules for Building the Killer Brand Feature

• ISBN13: 9780071398503
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

NOW IN PAPERBACK!

The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

Brand You Blueprint: Your proven system for becoming more efficient and profit led

Brand You Blueprint: Your proven system for becoming more efficient and profit led Review

The Brand You Blueprint is a proven system to help you become more efficient and profit led. It is the culmination of over 15 years of realtime research of questioning, listening and understanding of what makes people and business’s do the things they do! It reflects the passion and purpose that we want to project to our clients, partners and internet audiences.

In essence it is a template / roadmap that will provide you with the necessary skills and knowledge to achieve your passion and purpose both in a business and personal context.

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are Review

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company

“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines

“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH

“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
 

Alcatraz

Alcatraz Review

Alcatraz is presented here in a high quality paperback edition. This popular classic work by Max Brand is in the English language, and may not include graphics or images from the original edition. If you enjoy the works of Max Brand then we highly recommend this publication for your book collection.

Brand Atlas: Branding Intelligence Made Visible

Brand Atlas: Branding Intelligence Made Visible Review

A company’s brand is its most valuable asset.  Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:
•    Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers
•    Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy
•    Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

More to Explore from the Book: Ten Imperatives for Branding Success

Branding is big business. For most businesses, brands represent their most valuable asset, influencing customers, prospects, investors, and employees. Companies often go through a complex internal process to identify the best branding firms to partner with -choosing from an array of global brand consultancies, design offices, or specialists in areas such as packaging, user experience, and social media.

Why do some brand initiatives just fizzle after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, the following imperatives ensure positive outcomes for your brand.

1. Ensure that the leadership team endorses the brand initiative and understands the process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, the initiative will expire, and the investment will have no return.

2. Establish clear goals and an endpoint. Why are we doing this? What are the deliverables? How will things be different at the end of the process? For example: we will have new branding guidelines to make it easier to communicate clearly and consistently about our brand to our customers and to our employees.

3. Establish clear responsibilities. Acknowledge that your investment will require company time, not just writing checks to the consultants. It's a collaborative process, and will require leadership's focus. Identify an internal person whose job it is to be the direct contact for the branding firm. They have to be a "make it happen" person with superior organizational skills, and access to the key decision makers.

4. Use a disciplined process with clear decision points and benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition.

5. Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers.

6. Commit to a small decision group that has the power to make the pivotal decisions that impact the brand. Do not bring in new decision-makers in the middle of the process. All decision makers must be involved and be present at all key decision points.

7. Determine if your company is truly ready to make a commitment to revitalizing your brand and implementing new brand standards. Is your company ready to invest the time, the capital and brainpower to revitalize your brand?

8. Determine how you will measure the success of this initiative. Consider benefits like employee engagement and a more effective and efficient marketing toolbox. Communicate that the brand is the most valuable resource and it's everyone's job to protect and grow that asset.

9. Use the process to build brand champions throughout your company. Launch internally first, then externally to customers. Make sure that all of your vendors have access to the new standards. Be diligent about communicating why you made these changes and what they mean. Smart organizations use the branding process to refocus stakeholders on their vision, values and mission.

10. Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value and to differentiate your brand from others. Use the process to identify the places where your can build trust, attract new customers, and inspire customer loyalty.

The process demands a combination of investigation, strategic thinking, creativity, design excellence, and project management skills. When done right, the process can achieve remarkable results for your brand.

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Review

This is a ready reference that leads the way for anyone setting out to build a winning brand! Written by an acknowledged expert with 20 years of experience building world-class brands, "Brand Aid" is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools including a template to help them do a complete brand audit. "Brand Aid" covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, "Brand Aid!" is an indispensable roadmap for anyone responsible for building their organization's brand.

Brand Sense: Sensory Secrets Behind the Stuff We Buy

Brand Sense: Sensory Secrets Behind the Stuff We Buy Review

Brand Sense: Sensory Secrets Behind the Stuff We Buy Feature

• ISBN13: 9781439172018
• Condition: USED - Good
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Managing Brand Equity

Managing Brand Equity Review

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn