The Seventh Man

The Seventh Man Review

The Seventh Man is presented here in a high quality paperback edition. This popular classic work by Max Brand is in the English language, and may not include graphics or images from the original edition. If you enjoy the works of Max Brand then we highly recommend this publication for your book collection.

Career Distinction: Stand Out by Building Your Brand

Career Distinction: Stand Out by Building Your Brand Review

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition)

Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition) Review

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web.
In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy.
A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers.
Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands.
Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Review

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

The Breakaway Brand: How Great Brands Stand Out

The Breakaway Brand: How Great Brands Stand Out Review

Discover the Secrets Behind 50 of the World's Most Successful Brands

What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth.

In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away.

Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns, packaging, and promotion. You’ll get an inside look at such phenomenally successful brands as Apple, Nike, Volkswagen, JetBlue, Starbucks, and many others, and you’ll find out how you can apply their breakaway strategies in your own organization. Discover how a breakaway brand:

• Is positioned for success

• Continuously innovates

• Connects with its audience

• Establishes brand leadership

• Delivers brand truth and consistency

• Stands out with exceptional campaigns and unique packaging

• Uses the Internet for breakaway marketing

Kelly and Silverstein also take you inside the mind of the breakaway chief, revealing the level of dedication, vision, and leadership required of CEOs, COOs, and CMOs to foster breakaway brands.

It isn’t easy for brands to break away. But it can be done, and The Breakaway Brand shows you how to “Think Different,” “Just do it,” and create a truly revolutionary and sustainable brand.

Praise for THE BREAKAWAY BRAND

“A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” —Peter Klein, SVP, Strategy and Business Development, The Gillette Company

“The book will make you scratch your head and think, ‘Why aren’t we doing that?’ A must-read.” —Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation

“Not a me-too marketing book...worth its weight in gold to brand marketers who want to dominate over the long term.” —Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.

“A powerful primer on building great brands...Must-reading for those who aspire to lead championship brands.” —Steven Wilhite, SVP, Global Marketing, Nissan Motor Company

“Filled with practical advice and real-world examples from senior executives who are true pros at creating advertising for breakaway brands.” —Gail McGovern, Professor of Management Practice, Harvard Business School

“Documents how the best of the best are not only attacking today’s challenges, but thriving.” —Jeff Hicks, CEO/President, Crispin Porter + Bogusky

“Captures what successful brand-building is all about.” —John Costello, EVP, Merchandising & Marketing, The Home Depot

“[Takes] an extraordinarily complex marketing issue and breaks it down into something simple you can apply to your business.” —David Lubars, Chairman and Chief Creative Officer, BBDO North America

“Clearly, the authors understand the mechanics of getting brands to operate at optimum potential.” —Lee Ann Daly, EVP, Marketing, ESPN, Inc.

“A truly unusual look ‘inside’ at what it takes to be great by many of the best in business today.” —Jeffrey J. Jones II, EVP, Global Marketing, Gap, Inc.

Nelson's Brand: Nelson's Brand\Lonetree Ranchers: Colt (Bestselling Author Collection)

Nelson's Brand: Nelson's Brand\Lonetree Ranchers: Colt (Bestselling Author Collection) Review

Can he get past betrayal?

Allison Hathoway's life was about healing. And she was good at it. Or had been good at it until the tragedy in South America. Now she couldn't even fix herself. She didn't know how to go on, didn't know what to do, or who to be.

She had that in common with Gene Nelson. After the rancher found out the truth about his father, he'd realized his whole life was a lie. He'd gone a little wild, and saw no reason not to give in to his every desire. And the minute he saw Allison, he wanted her. But underneath their explosive passion, Allison and Gene found comfort in each other's wounded souls. And a chance to start over.

Campaign Planner for Integrated Brand Communications

Campaign Planner for Integrated Brand Communications Review

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to and learn about specific agency roles as they create their campaign.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Review

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Booky Wook 2: This Time It's Personal

Booky Wook 2: This Time It's Personal Review

Just when you thought it was safe to go back to the bookstore . . . Booky Wook 2!

As incredible as it may seem, the honesty, the mayhem, the lascivious scandal of Russell Brand’s magnum opus, My Booky Wook, are surpassed by Booky Wook 2! This time it’s personal, as Brand unabashedly charts his rise from crack-house junkie to Hollywood star while indulging in sexual excesses that make Caligula seem like a prudish spinster—encountering thousands of women, often three or four at a time (for efficiency), on his quest to find true love. Here is the riveting story of what happens when insatiable desire meets limitless opportunity and a punk from the wrong side of the tracks is given the keys to the palace. Indeed, Brand’s riot of self-indulgence would be rampaging still were it not for a well-aimed bottle tossed to the head, delivered from the hand of the exquisite Katy Perry, one of the world’s biggest pop stars.

Can true love conquer all? Is it a force more powerful than the raging libido of an insatiable professional madman? The answer lies within . . . Booky Wook 2!

American Stories: A History of the United States, Volume 2

American Stories: A History of the United States, Volume 2 Review

Based on the idea that you can't (and don't want to) cover everything in a survey course, H.W. Brands and a team of award-winning historians present the story of American history in a refreshing new way.

 

American Stories: A History of the United States concentrates on the topics most commonly taught in an American history survey course, with a focus on the major themes and the connections between them. A unique pedagogical program developed and implemented by instructional designers provides a consistent structure for students as the story of American history unfolds.  

Trailin'!

Trailin'! Review

"I love Max Brand," said Stephen King. The master of horror is not alone, for the ace of horse operas continues to attract new readers. Trailin' was an early novel full of the gusto and terse, fresh style that would make Brand's reputation.

A Wild West story, Trailin' opens in Madison Square Garden, where Anthony Woodbury accepts a challenge to ride a killer horse. When the man supposed to be his father is murdered, Woodbury follows the trail of the slayer west. As he pursues the secret of his birth, he takes huge risks that only a tenderfoot would entertain. "The story undeniably grips," wrote the reviewer for Anteneum when it was first published in 19200. Shortly after, popular star of western films Tom Mix appeared in a movie version.

Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods

Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods Review

More than 4 million Top Secret Recipes books sold!

The kitchen clone recipe king is back with a new Top bestselling Top Secret Restaurant Recipes collection-the first book since his bestselling Top Secret Restaurant Recipes 2. Wilbur takes readers behind the scenes, revealing the key ingredients in some of our favorite foods such as Starbucks' Peppermint Brownie, Krispy Kreme's original glazed donuts, Panera Bread's cranberry walnut bagel and Wendy's Garden Sensations Manadarin Chicken Salad. The book will feature 115 new recipes, including 40 previously unpublished recipes such as:

•Panera Bread French Onion Soup

•Burger King Onion Rings

•Chick-Fil-A Honey Roasted BBQ Sauce

•McDonald's Cinnamon Melts

•Stouffer's Macaroni & Cheese

•Chipotle Mexican Grill Chipotle-Honey Vinaigrette

•Popeye's Buttermilk Biscuits.

Forget takeout-with these fun recipes and blueprints, all using ingredients you can buy at your local supermarket, you can re-create your favorite restaurant signature dishes right in your own kitchen for a lot less!

Fyre Brand

Fyre Brand Review

She holds the elemental power of fire within her grasp, able to sear, to destroy. But her heart holds the fear of repeating her ancestors’ mistakes. Now, amid a world fighting to rebuild, Carmella must learn that she cannot control the power surging through her fragile body alone. She’ll need help. But can she accept the future her leader Torren has seen, and the touch of a stranger who is more than he seems?

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! Review

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0.  Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

In the Likeness of God: The Dr. Paul Brand Tribute Edition of Fearfully and Wonderfully Made and In His Image

In the Likeness of God: The Dr. Paul Brand Tribute Edition of Fearfully and Wonderfully Made and In His Image Review

The human body is a likeness of God, its design revealing insights into the church, the 'body of Christ' For bestselling author Philip Yancey, the late Dr. Paul Brand---the brilliant hand surgeon who devoted his life to the poorest people of India and Louisiana---was also a likeness of God, living the kind of Christian life that exemplified what God must have had in mind. In the Likeness of God combines the complete texts of Fearfully and Wonderfully Made and In His Image---both Gold Medallion Award--winners which together have sold more than half a million copies---into one volume. Also included for the first time are eight beautiful litanies of praise on the human body by Dr. Brand. In Fearfully and Wonderfully Made, Dr. Paul Brand and bestselling writer Philip Yancey explore the wonder of the human body and uncover the eternal statements that God has made in the very structure of our bodies. Their remarkable journey through inner space---the world of cells, systems, and chemistry---points to a still deeper unseen reality of God's work in our lives. In His Image takes up where the first book leaves off. In five sections---Image, Blood, Head, Spirit, and Pain---the authors unlock the remarkable living lessons contained in our physical makeup.