How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know Review

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits Review

Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

You Are a Brand!: How Smart People Brand Themselves for Business Success

You Are a Brand!: How Smart People Brand Themselves for Business Success Review

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

Less Blah Blah, More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred - and Rewarded

Less Blah Blah, More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred - and Rewarded Review

LESS BLAH BLAH - MORE AH HA - How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred -- and Rewarded.

This Book Is for YOU If You Relate to One or More of These Groups.

Lifelong Learners are always stretching, growing, and searching for interesting ways to renew and enhance their value. The strategies in this book will contribute to your ongoing curiosity and desire to excel mentally, creatively, and professionally.

Aspirationals like to soak up fresh information, engage in new experiences, and glide forward towards mastery. In this book I'm offering you some new ways of thinking and acting that will help catapult you to higher, more tangibly rewarding levels of success.

Temporary Strugglers feel frustrated and stuck? You're determined to succeed, but no matter how hard you work, it seems your sincere efforts lead to dead-end rejection and stuck-going-nowhere stress. What I want to assure you is this: It's not your fault!! More importantly, there's nothing wrong with you. The problem is that you've been mistaught, or you've on-your-own stumbled into the soul-sucking quicksand of doing the wrong things with the wrong people at the wrong time. In this book I share how you can immediately begin to enjoy the personal rewards of respect, trust, sweet success, and an income equal to your goals.

Here's The Problem . . .

Hateful real estate market conditions are traumatic enough without the compound fracture of sizzling competition and sky-high consumer expectations. Old school selfish-selling styles, along with chasing strangers, spamming, badgering friends and other unattractive and unproductive behaviors is causing real estate agents in Houston and across the country to struggle for relevance, self-respect and success.

Here's The Solution . . .

Ken's book shines a flood light on how to create modern success and self-respect by focusing on others; how to listen, share, communicate and serve real people in the real world -- a place w3here selfish sales strategies, arrogance and insensitivity are shunned.

The book leads readers through the three stages of Social Savvy Success.  In Stage One the reader discovers the philosophical foundations for becoming more visible, choosable, and referable.  In short, how to attract, instead of chase.  In Chapters One to Eight the reader learns precisely what business they are really in; The Two True Secrets to Success; the high-impact dynamics of Top of Mind Awareness and how to earn True Blue Trust.

But it's not enough just to know what to do.  Most real estate agents fail to get where they're trying to go because they get in their our own way.  Stage Two of the book acknowledges and addresses the self-imposed emotional and mental obstacles that stop real estate agents from moving forward.  Chapters Nine through Thirteen cover how to face and consciously-conquer subconscious fears; slay self-doubt; why it's wise to use psychographics to connect with their tribes, networks, and niches; what The Golden Rule 2.0 is all about, and why they can't win without it.  Of course no modern book would be complete without a chapter on how to ride the social media wave; enhance character-confirmation: and become discoverable, findable and sharable (aka, how to become omnipresent).

Once the reader has learned what behaviors and actions work and how to get out of their own way, it's time to apply some practical, simple-to-follow ideas that will help them attract, discover, and create new opportunities.  Stage Three (Chapters Fourteen to Twenty-Three) shares forty instantly implementable action events that put everything the reader has learned into play - becoming trusted, choosable, referable - and rewarded.

 

Ready to get STARTED?   Buy the book and away we GO, GO, GO.

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands Review

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age)

Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) Review

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing
  world

• how to get the maximum impact out of digital media,
   including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

   such as marketing, PR, branded entertainment, and product
   placement.   

Gunman's Reckoning

Gunman's Reckoning Review

The fifty empty freights danced and rolled and rattled on the rough road bed and filled Jericho Pass with thunder; the big engine was laboring and grunting at the grade, but five cars back the noise of the locomotive was lost. Yet there is a way to talk above the noise of a freight train just as there is a way to whistle into the teeth of a stiff wind.

Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant Review

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market

This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.

• Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant
• Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors
• Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy
• David Aaker, the author of four brand books, has been called the father of branding

This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Black Jack

Black Jack Review

The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Fiction / Westerns; Fiction / General; Fiction / Westerns; Fiction / Family Life;

Lessons of a Brand Manager

Lessons of a Brand Manager Review

After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didn’t know what it stood for. For CEO Michael Golden, and the team of brand-builders he put together, the challenge wasn’t just about reclaiming market share. It was about regaining an understanding of how potential customers perceived the business. Golden’s grasp of brand management, which he gained in other industries, helped him make decisions about how to engage employees, create partnerships, design marketing plans, and even structure his own role in ways that would ensure that the company conveyed a consistent brand message. Here’s what you can learn from his experience.