Strategic Brand Management

Strategic Brand Management Review

It can be undoubtedly said that in today's competitive environment, we sell brands, not products. Strategic Brand management is a crucial phenomenon and it's important for marketing students and personnel to excel in it.

This book has been compiled after referring to several text books. This book contains all the essence of marketing and brand related books with an aim that it becomes easier for the readers to grasp concepts rather than just moving around.

This book has been divided in 45 chapters for clarity and better understanding of the brand management concepts. It will be very helpful for students especially who are pursuing marketing as their major. The TOC of book is as follows:


1. Understanding Brands – Introduction
2. Introduction
3. Brand Manifestations/ Fundamentals
4. Brand Manifestations/ Fundamentals (Continued)
5. Brand Challenges
6. Strategic Brand Management
7. Brand Vision
8. Building Brand Vision
9. Building Brand Vision (Continued)
10. Brand Picture
11. Brand Persona
12. Brand Contract
13. Building Contract (Continued)
14. Building Contract (Continued)
15. Brand Based Customer Model
16. Brand Based Customer Model (Continued)
17. Positioning
18. Positioning (Continued)
19. Positioning – Guiding Principles
20. Positioning – Guiding Principles (Continued)
21. Brand Extension
22. Line Extension
23. Brand Extension / Diversification
24. Positioning – The Base of Extension
25. Developing the Model of Brand Extension
26. Brand Portfolio
27. Brand Architecture
28. Brand Architecture (Continued)
29. Channels of Distribution
30. Creating Value
31. Co Branding
32. Customer Response Hierarchy
33. Advertising
34. Advertising (Continued)
35. Sales Promotion
36. Other Communication Tools
37. Pricing
38. Pricing (Continued)
39. Return on Brand Investment (ROBI)
40. Brand Dynamics
41. Brand – Based Organization
42. Service Brands
43. Brand Planning
44. Brand Planning Process
45. Brand Plan

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Harrigan

Harrigan Review

Max Brand was one of the pen names used by Frederick Schiller Faust (May 29, 1892 - May 12, 1944). Faust was an American fiction author best known for his thoughtful and literary Westerns. In the 1910's he began selling stories to pulp fiction magazines. His love of mythology is evident in his fiction writings. An excerpt from this classic Max Brand western reads, "With gusts of wind fanning it roughly, the flame rose fast. Harrigan made other journeys to the rotten stump and wrenched away great chunks of bark and wood. He came back and piled them on the fire. It towered high, the upper tongues twisting among the branches of the tree. They laid Kate Malone between the windbreak and the fire. In a short time her trembling ceased; she turned her face to the blaze and slept."

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Review

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

• Introduces you to the psychology, behavior, and influence of the new social consumer
• Shows how to define and measure the success of your social media campaigns for the short and long term
• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Advanced Brand Management: Managing Brands in a Changing World

Advanced Brand Management: Managing Brands in a Changing World Review

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler

Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker

Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries

Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Social Networking for Career Success: Using Online Tools to Create a Personal Brand

Social Networking for Career Success: Using Online Tools to Create a Personal Brand Review

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

Marrying McCabe (Silhouette Intimate Moments, 1099)

Marrying McCabe (Silhouette Intimate Moments, 1099) Review

Roma Lombard's friends did not know that her "lover" was really her bodyguard, there to protect her from the killers who were stalking her. Ben McCabe said they had to keep up this deadly charade - by pretending to be engaged! The trouble was, the more time she spent with her devastatingly handsome protector, the more she ached to make this "engagement" the real thing.