CAREER SMART: Five Steps to a Powerful Personal Brand

CAREER SMART: Five Steps to a Powerful Personal Brand Review

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An insider's guide to getting bigger promotions, better clients, and a richer career life. Whether you're transitioning into a new role, expanding your company, or advancing up the corporate ladder, this book will take your career from ordinary to extraordinary.

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• The 10Ks of Personal Branding: Create a Better You
• Me 2.0: Build a Powerful Brand to Achieve Career Success
• Career Distinction: Stand Out by Building Your Brand
• Managing Brand You: 7 Steps to Creating Your Most Successful Self
• Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success

Customer Review

Aug 01, 2011 00:01:39

Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value

Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value Review

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* New global cases and candid comment from top executives

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Customer Review

Jul 30, 2011 23:35:37

Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge Review

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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In "Private Labels: Competing With and Against Store Brands", Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, "Private Labels" enables managers to navigate profitably in this radically altered landscape.

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• Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
• Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
• Retailization: Brand Survival in the Age of Retailer Power
• BrandSimple: How the Best Brands Keep it Simple and Succeed
• The 22 Immutable Laws of Branding

Customer Review

Jul 29, 2011 19:32:14

Beauty Matters

Beauty Matters Review

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Beauty has captured human interest since before Plato, but how, why, and to whom does beauty matter in today's world? Whose standard of beauty motivates African Americans to straighten their hair? What inspires beauty queens to measure up as flawless objects for the male gaze? Why does a French performance artist use cosmetic surgery to remake her face into a composite of the master painters' version of beauty? How does beauty culture perceive the disabled body? Is the constant effort to remain young and thin, often at considerable economic and emotional expense, ethically justifiable? Provocative essays by an international group of scholars discuss aesthetics in aesthetics, the arts, the tools of fashion, the materials of decoration, and the big business of beautification -- beauty matters -- to reveal the ways gender, race, and sexual orientation have informed the concept of beauty and driven us to become more beautiful. Here, Kant rubs shoulders with Calvin Klein. Beauty Matters draws from visual art, dance, cultural history, and literary and feminist theory to explore the values and politics of beauty. Various philosophical perspectives on ethics and aesthetics emerge from this penetrating book to determine and reveal that beauty is never disinterested.

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• Beauty: A Very Short Introduction (Very Short Introductions)
• Six Names of Beauty
• Survival of the Prettiest: The Science of Beauty
• Notes on the Need for Beauty: An Intimate Look at Essential Quality
• History of Beauty

Customer Review

Jul 28, 2011 19:10:40

Brand New Readers Red Set

Brand New Readers Red Set Review

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Included in BRAND NEW READERS, RED SET:
—TABBY CAT AT NIGHT and THE CHASE
by Phyllis Root, illustrated by Katharine McEwen
—SNOW MOUSE and THE BIG FISH
by Phyllis Root, illustrated by James Croft
—WATER BALLOONS and PIGGY'S BEDTIME
by David Martin, illustrated by Frank Remkiewicz
—EDNA DANCES and EDNA'S NEW COAT
by Margaret Park Bridges, illustrated by Janie Bynum
—YUCKY BALL and IN AND OUT
by Leda Schubert, illustrated by William Benedict

We’ve taken our most popular Brand New Reader titles and have added loads of kid- and parent-friendly extras to bring you two outstanding Brand New Reader collections!

Unlike most reading programs, Brand New Readers are short, funny stories written by award-winning authors, full of bright, colorful artwork by illustrators kids know and love. These Brand New Readers sets make it easy and fun to follow favorite characters from story to story.

EACH BRAND NEW READER SET CONTAINS:
—10 short, funny, full-color books featuring such best-selling characters as Piggy, Worm, Monkey, Mouse, and Tabby Cat

—A foldout poster with full-color stickers so readers can track the books they’ve read

—A make-your-own Brand New Reader book because brand-new readers can be brand-new writers

—A Brand New Reader certificate of achievement to build confidence

—An easy-to-follow parent/teacher guide full of tips and strategies to help make reading a success the very first time!

HOW DO BRAND NEW READERS WORK?
Designed by literacy experts, this unique series helps children become eager and confident readers with:

—Illustrations so clear kids can guess what the words say
—Short sentences and consistently placed text
—Language that flows naturally
—Eight-page stories that readers can finish in one sitting
—Humorous endings for a rewarding payoff
—A simple, easy-to-follow design
—A brief introduction to each story
—Notes for parents and teachers to help them guide brand-new readers along!

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• Brand New Readers Green Set
• Brand New Readers Blue Set
• Brand New Readers: Orange Set (Cat and Mouse, Pizza, Dinah's Dream, Dinah Likes to Eat, Kazam's Birds, Kazam's Coins, Where Is Tabby Cat?, Cat Bath, Monkey the Mummy, and Monkey Flies Away)
• Brand New Readers Purple Set
• Brand New Readers Summer Fun! Box

Customer Review

Jul 27, 2011 09:47:05

The 2009-2014 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Beverages in Japan

The 2009-2014 Outlook for Bacardi Breezer Brand Ready-To-Drink Alcoholic Beverages in Japan Review

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This econometric study covers the latent demand outlook for Bacardi Breezer brand ready-to-drink alcoholic beverages across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it's prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for Bacardi Breezer brand ready-to-drink alcoholic beverages. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for Bacardi Breezer brand ready-to-drink alcoholic beverages in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each prefecture, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

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Customer Review

Jul 25, 2011 14:00:09

Firebrands: Building Brand Loyalty in the Internet Age

Firebrands: Building Brand Loyalty in the Internet Age Review

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This book explains digital branding and how to implement it in the current marketplace.

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Customer Review

Jul 24, 2011 11:09:06

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications Review

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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

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• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Valuing Intangible Assets
• The Dark Side of Valuation: Valuing Young, Distressed, and Complex Businesses (2nd Edition)
• The Economy of Brands
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions)

Customer Review

Jul 23, 2011 01:46:04

Secrets of the Seventh Kingdom: 21st Century Discovery of a Brand New World of Angelic, All-Knowing and Intelligent Beings in Your Own Back Yard

Secrets of the Seventh Kingdom: 21st Century Discovery of a Brand New World of Angelic, All-Knowing and Intelligent Beings in Your Own Back Yard Review

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What is really in the air around you and are you being watched when you think you are alone? An entire world of phenomenal creatures and unexplained mysterious phenomena exists in the space in front of you whether you are in your own backyard or in the comfort zone of your own home. With the discovery of the new 21st century science of Bioluminology, a new world of previously invisible biolumens, or living light creatures of the air, is being unveiled. What people once thought of as ghost orbs, spirits, angels, fairies, UFOs, aliens, miraculous apparitions, mysterious and unexplained lights, beings from other dimensions and possibly even the Holy Spirit of God turning up in their photos, are really these amazing and newly discovered beings. Over a million ghost photographers all over the world are getting these "ghosts" in their photos and a million ghost photographers can't all be wrong. Are biolumens intelligent? Absolutely. More than humans? It appears so. Can they tell the future and answer all questions? Yes. Could they lead us to the discovery of God? Most likely. If God can be seen or found anywhere, it will be with the new technology of Bioluminolgy more so than with any other science known to mankind. Bioluminology is the scientific gateway to a future of communing directly with non-human higher intelligence. It is the science of discovering and studying the unique world of brand new creatures that can only be classified in their own individual Kingdom, the Seventh Kingdom of living light beings who sail through the air as if the atmosphere were their ocean. It is the science of working with intelligent biolumens to gather valuable knowledge, wisdom and clues about our world and the universe that have never before been available until now. Join Bioluminology founder Christina Cave, the world's leading Bioluminologist and Queen of the Seventh Kingdom (due to an out of the ordinary encounter involving some

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Customer Review

Jul 21, 2011 23:53:36