Marbleface

Marbleface Review

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Involuntarily relinquishing his title as middleweight champion after a heart attack, a solitary man begins a new life of poker and gunfighting and quickly establishes himself as an unbeatable figure. Reprint.

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• The Broken Gun
• Last of the Breed
• White Wolf
• Blackie and Red
• The Walking Drum

Customer Review

Aug 31, 2011 04:42:35

The 2009-2014 World Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Beverages

The 2009-2014 World Outlook for Bacardi Rigo Brand Ready-To-Drink Alcoholic Beverages Review

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This econometric study covers the world outlook for Bacardi Rigo brand ready-to-drink alcoholic beverages across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for Bacardi Rigo brand ready-to-drink alcoholic beverages. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

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Customer Review

Aug 30, 2011 03:35:08

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love Review

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This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

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• The 22 Immutable Laws of Branding
• Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
• Transcend: Nine Steps to Living Well Forever
• Unleashing the Power of Rubber Bands
• Linchpin: Are You Indispensable?

Customer Review

Aug 28, 2011 06:59:04

Brand: A Dramatic Poem in Five Acts (1894)

Brand: A Dramatic Poem in Five Acts (1894) Review

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Originally published in 1894. This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies. All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume.

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Customer Review

Aug 26, 2011 19:31:38

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung Review

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Discover this little-known marketing technique for targeting prospective customers by archetype to kindle an emotional response and trigger the sale.

The reasons people buy are not well known and are frequently misunderstood. That’s because most people don’t really know why they make a preferential decision for one product or service over another. They may think they understand their process for making a purchase decision, but it generally happens in the unconscious mind.

Psychologists and neurologists have made startling discoveries that help to explain human behavior — including why people buy — with models that are at once both new and eerily familiar.

If you adopt the archetype model for defining and explaining the values and motivations of human beings, you can create products, brands and marketing campaigns with specific appeal to clearly defined, targeted customers.

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• Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
• CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
• Journey Into Jung's Red Book: Liber Primus
• How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

Customer Review

Aug 25, 2011 18:24:38

Top Secret Recipes: Creating Kitchen Clones of America's Favorite Brand-Name Foods (Penguin Viking Plume General Books)

Top Secret Recipes: Creating Kitchen Clones of America's Favorite Brand-Name Foods (Penguin Viking Plume General Books) Review

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This irresistible collection of cloned recipes is the product of years of obsessive research by self-confessed junk-food addict Todd Wilbur. Big food manufacturers guard their recipes like the gold in Fort Knox, but Wilbur's dogged pursuit of taste-alike versions of his - and our - favorites has paid off in this unique cookbook of 50 scrumptious treats. Whether you're a kid or just a kid at heart, you'll have a great time making the incredible clones of a McDonald's Big Mac, or a Burger King Whopper, and many other famous foods. Helpful illustrations let you recreate them to perfection. And both taste and guilty pleasures are just like the real thing!

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• More Top Secret Recipes: More Fabulous Kitchen Clones of America's Favorite Brand-Name Foods
• Even More Top Secret Recipes: More Amazing Kitchen Clones of America's Favorite Brand-Name Foods
• Top Secret Restaurant Recipes: Creating Kitchen Clones from America's Favorite Restaurant Chains
• Top Secret Restaurant Recipes 2: More Amazing Clones of Famous Dishes from America's Favorite Restaurant Chains
• Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods

Customer Review

Aug 24, 2011 10:41:14

Creating Your Library Brand

Creating Your Library Brand Review

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From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company.

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference. With branding scaled and tailored to the nonprofit public library arena, this guide

# Clarifies marketing and branding
# Explains where to start
# Shows how to define the message and grab attention with visuals
# Considers pitfalls

The book covers everything from working with outside experts to evaluating and maintaining your library's brand, illustrated by case studies from other libraries. For those who have made a start, the chapters stand on their own—librarians can pick up wherever they left off. End-of-chapter exercises enhance the feedback process. Tips, suggestions for success, and answers to frequently asked questions ensure your team collaborates on a library brand that will bring more patrons through the door!

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• Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians)
• Marketing Strategies for Nonprofit Organizations
• Visible Librarian: Asserting Your Value with Marketing and Advocacy
• The Accidental Library Marketer
• Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Customer Review

Aug 23, 2011 03:56:06

Sans Souci, and Other Stories

Sans Souci, and Other Stories Review

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A moving collection from one of the foremost Canadian writers of her generation.

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• Lionheart Gal: Life Stories of Jamaican Women (Caribbean Cultural Studies)
• Crick Crack, Monkey
• No Telephone to Heaven
• Lucy: A Novel
• I Is a Long Memoried Woman

Customer Review

Aug 22, 2011 02:09:10

Communities Dominate Brands

Communities Dominate Brands Review

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Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world. Communities Dominate Brands addresses its topic from a marketing (including advertising and branding) perspective and maintains a rigorous focus on business and profit dimensions of the issues involved. The book discusses such recent phenomena as blogging, virtual environments, mobile phone based swarming and massively multiplayer games. The book introduces a new generation of consumers called Generation-C (for Community). The book also discusses such new concepts as the Connected Age, Reachability, the Four C's, Alpha Users, and introduces Communities as an unavoidable new element into the traditional communication model. Combining the digital trends, modern management theories, and emerging new customer behaviour, Communities Dominate Brands arrives to its conclusion, that traditional marketing methods are increasingly ineffective and even becoming counterproductive. The power of the brands and the abuses by marketing have created a vacuum for a counterbalance, and digitally connected communities, the blogosphere, gamers, and especially the always-on connectedness of those on mobile phone networks, are emerging as the counterforce to redress the balance. The power of smart mobs and digitally enlightened communities will react rapidly to marketing excesses as the natural force balancing the power of the brands. The way a business can and must interact with the powerful new communities is through engagement marketing, by enticing the communities to interact with the brands. Communities Dominate Brands covers the major changes taking place in business and industry worldwide from leading digitally connected societies such as Finland, Korea, Japan, Hong Kong, UK and the USA. The authors discuss the business relevance of such community related technologies and phenomena such as blogging, CANs, iPod, MMOGs, MVNOs, PVRs, Ringing Tones, SMS text messaging, swarming, VOD. This is the definitive business book on the impact of new technologies, not explaining how technology works, but showing what businesses need to do to make money in the new digitally converging environment. Communities Dominate Brands analyses early successes of engaging communities by global brands such as Adidas, Apple, Audi, BBC, Boeing, Coca Cola, eBay, Ford, Google, Guinness, Hush Puppies, Lonely Planet, MTV, Nokia, Orange, Philips, Red Bull, Sony, Tesco, Tony & Guy, Vodafone, etc. The lessons are amplified with insights from rough punishment by communities suffered by Hutchison/Three networks, Kryptonite locks, Mazda, the Philippines Government, etc. Fully indexed, impeccably researched with documented sources, offering over 50 current business examples and over a dozen case studies, Communities Dominate Brands is a hands-on practical business handbook on how to adjust marketing to deal with communities. With tools such as the Four C's and Reachability, the authors provide a competitive head-start to all who want to achieve customer satisfaction and return business in the 21st century.

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• Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
• Digital Korea: Convergence of Broadband Internet, 3G Cell Phones, Multiplayer Gaming, Digital TV, Virtual Reality, Electronic Cash, Telematics, Robotics, E-Government and the Intelligent Home
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• Social Marketing: Influencing Behaviors for Good
• Resonate: Present Visual Stories that Transform Audiences

Customer Review

Aug 20, 2011 14:57:05

Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story

Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story Review

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If you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Barack Obama, Gloria Steinem, Seth Godin, Tom Peters, and Joseph Campbell. "Believe Me will help you become the leader you need to be...This manifesto makes an inspired case for the future beyond just branding and the role of storytelling in the business equation." - Kevin Roberts, Worldwide CEO, Saatchi & Saatchi, Author, The Lovemarks Effect: Winning in the Consumer Revolution "Right on cue, from the moment I started to read Believe Me, I found myself following Michael's words and realized how much this short but powerful book was going to influence me, my organization and all our partners involved in social entrepreneurship. Margolis' bottom of page advice gave me plenty of practical ways to re-evaluate the power of my professional and personal narratives. I can't wait to re-read this manifesto and begin developing new and more effective stories." - Beverly Schwartz, Vice President, Global Marketing, Ashoka "In Believe Me, Margolis describes the many factors reshaping the rules of business. If you want to excel as a leader of tomorrow, storytelling is a core thinking skill you can't afford to miss. This short little manifesto is an awesome and provocative addition to any business school curriculum." - Paul Dillon, Manager, Learning Strategies, Schulich Executive Education Centre, York University (Toronto, Canada) For additional reviews or a free excerpt visit http://www.believemethebook.com

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• Branded Customer Service: The New Competitive Edge
• Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
• Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
• The Cultural Fit Factor: Creating an Employment Brand That Attracts, Retains, and Repels the Right Employees
• Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment

Customer Review

Aug 18, 2011 21:32:04