Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love Review

See more picture

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

Check price now

Rerate Products

• The 22 Immutable Laws of Branding
• Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
• Transcend: Nine Steps to Living Well Forever
• Unleashing the Power of Rubber Bands
• Linchpin: Are You Indispensable?

Customer Review

Aug 28, 2011 06:59:04