Monday, October 31, 2011

Tomorrow Is a Brand New Day

Tomorrow Is a Brand New Day Review


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Tomorrow Is a Brand New Day Feature

  • Each story is written as a poem; fun to read and for children to listen to.
  • Delightful color illustrations.
  • 2nd book from this husband/wife team
Poems about such commonplace experiences as flying kites, spaghetti for supper, and being angry.


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Nov 01, 2011 01:25:05

Sunday, October 30, 2011

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management Review


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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.


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Oct 30, 2011 23:43:05

Saturday, October 29, 2011

Consumer-Brand Relationships: Insights for Theory and Practice

Consumer-Brand Relationships: Insights for Theory and Practice Review


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The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.

While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.

With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.


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Oct 30, 2011 00:18:04

Friday, October 28, 2011

Even More Top Secret Recipes: More Amazing Kitchen Clones of America's Favorite Brand-Name Foods

Even More Top Secret Recipes: More Amazing Kitchen Clones of America's Favorite Brand-Name Foods Review


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Bestselling author Todd Wilbur serves up another mouth-watering batch of your favorite brand-name foods to make at homeWith more than 1.5 million Top Secret Recipes books sold, Todd Wilbur is the reigning master of professional-quality clones of America’s best-loved, brand-name foods. In Even More Top Secret Recipes, Wilbur shares the secrets to making your own delicious versions of:• McDonald’s ® French Fries• KFC ® Extra Crispy™Chicken• Wendy’s ® Spicy Chicken Fillet Sandwich• Drake’s ® Devil Dogs ®• Taco Bell ® Burrito Supreme ®• Boston Market® Meatloaf• And many more!With a dash of humor, a tantalizing spoonful of food facts and trivia, and a hearty sprinkling of culinary curiosity, Even More Top Secret Recipes gives you the blueprints for reproducing the brand-name foods you love.


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Oct 28, 2011 14:40:06

Wednesday, October 26, 2011

Branding By Blogging: Build Your Brand Identity And Online Presence To The Maximum Using This Ultimate Business Branding Strategy And The Power Of Blogs!

Branding By Blogging: Build Your Brand Identity And Online Presence To The Maximum Using This Ultimate Business Branding Strategy And The Power Of Blogs! Review


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Blogging is one part of an advertising campaign. It is a powerful marketing tool that can give you free exposure --- publicity that your business needs to develop a strong web presence and establish your brand identity. A blog is easy to maintain and flexible. Unlike a website, which is stagnant and fixed, a blog can be anything you want it to be. Depending on your creativity and mood, you can fix your blog up to target your needs. A blog is very friendly, too. It has the ability to reach out, connect, and link up to other active blogs far and wide into the blogosphere. Combined with other advertising efforts, a blog has the capability to broadcast your product and business and be a powerful money-making tool. This book will disclose full information about blogging and its significance to your business as an advertising tool. It contains detailed guidelines on setting up a blog, the benefits you can expect to derive from it, planning for relevant content, maintaining a blog, and promoting a blog through tried and tested marketing techniques. Create your blog now with the help of this blogging manual and see it build your brand identity and online presence to the maximum!


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Oct 27, 2011 09:30:05

Tuesday, October 25, 2011

GROWTH BRANDS.: An article from: StateWays

GROWTH BRANDS.: An article from: StateWays Review


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This digital document is an article from StateWays, published by Bev-AL Communications, Inc. on May 1, 2001. The length of the article is 6464 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: GROWTH BRANDS.
Author: Richard Brandes
Publication:StateWays (Magazine/Journal)
Date: May 1, 2001
Publisher: Bev-AL Communications, Inc.
Volume: 31 Issue: 3 Page: 23

Distributed by Thomson Gale


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Oct 25, 2011 15:05:17

Sunday, October 23, 2011

The Danny

The Danny Review


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A short story collection by Brand Gamblin. The Danny is unstuck, bouncing between dimensions and viewing "cusps" of powerful moments and decisions in other's lives. The Danny remembers being human once, and searches through other worlds, looking for the way home. Along the way, it encounters zombies, time travelers, nanites, alien invasion, mechanized infantry, and magical heroes.

The Danny is a collection of seven short stories, some previously published in Flagship magazine. Others have never been seen before. There are stories of high fantasy and low, as well as hardcore and contemporary sci-fi. The perfect book for short shots of intense storytelling.


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Oct 24, 2011 06:32:08

Saturday, October 22, 2011

Great Asian Brands: Tiger Beer

Great Asian Brands: Tiger Beer Review


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How did a beer that originated in Singapore in 1932 go on to be served in over 60 countries and become one of the most acclaimed drinks brand in the world? The drinks and beverages sector is one of the most intensely competitive in business today. Branding is an essential element in a company's efforts to differentiate itself and win the loyalty of customers in this sector. This book tells the story of the Tiger Beer brand, from its humble beginnings in 1932 to its extraordinary growth and worldwide recognition. Few brands from Asia have managed to enter an established market on a global scale such as Tiger has. Based on original interviews with the key players, Jacky Tai unravels the Tiger brand, debunks the myths, and sets out the lessons of Tiger's success in this engaging book.


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Oct 22, 2011 14:45:05

Thursday, October 20, 2011

The Female Brand: Using the Female Mindset to Succeed in Business

The Female Brand: Using the Female Mindset to Succeed in Business Review


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Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.


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Oct 21, 2011 06:56:08

Wednesday, October 19, 2011

The Black Rider and Other Stories

The Black Rider and Other Stories Review


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The Black Rider and Other Stories collects three short novels and one short story by Max Brand originally published in magazines and never reprinted before; they appear here for the first time in book form. At first publication the stories often suffered from editors’ cuts to make them fit available page space. Editor Jon Tuska has returned to the original manuscripts to restore Brand’s full texts. The stories are set in that land Brand called the “mountain desert,” a timeless and magical place for him. In addition to mapping a geographic region, these stories show the extent to which Brand was exploring the corridors of the human spirit.

The story of Lucia d’Arquista’s confrontation with her own soul, “The Black Rider,” originally published in 1925, is set in Spanish California at the time when the eastern colonies of this country were still ruled by Great Britain. The feud between Red Macdonald and the Gregory clan disrupts the quiet town of Sudeth in “The Dream of Macdonald” (1923). As this short novel progresses, Macdonald’s dream increasingly takes possession of his very being. In a few deft pages, Brand takes up the challenge of the most demanding form of fiction in “Partners,” a 1938 short short story that sketches a murderous relationship between two men. “The Power of Prayer,” which first appeared in the 1922 Christmas issue of Western Story Magazine, concerns Gerald Kern, a real gentleman who is also a gunman. His tale is not unlike that of the true and imperishable gentleman of darkness from the Book of Job.


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Oct 19, 2011 19:34:21