German Media Returns To The Basics - The Revenge of Off-line Brands Review
Germany/Volume 3, 2000 With low positioning among top Web properties, involving a small part of the online advertising market in Germany, no German media companies will be profitable online before 2004. German media companies must consider the Internet mostly as an extension of their off-line business by putting their off-line brands at the forefront of their Internet strategy.
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Oct 03, 2011 03:39:33
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