The Brand New Kid

The Brand New Kid Review

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Ellie McSnelly and Carrie O'Toole were running and laughing-their first day of school was today! And they wondered just what was in store.
Would this be a good year?
Would school be a bore?

Everyone remembers feeling excited and nervous each fall on the first day of school. It's no different for Ellie McSnelly and Carrie O'Toole. But this year, there's not only a new teacher to meet, but a brand new kid as well. Lazlo S. Gasky doesn't look or speak quite like the other kids, and no one is sure what to make of him. In fact, they respond to his arrival at Brookhaven School by taunting and teasing him. But when Ellie realizes how tough it is for Lazlo, she reaches out, and after school one day they share an afternoon of soccer, strudel, and chess. Besides making a new friend, she and Lazlo teach their classmates an important lesson-one that isn't in their schoolbooks-about accepting people who are different...and in getting to know Lazlo, the kids learn that people aren't that different from each other after all.

From one of America's most respected journalists, The Brand New Kid is a heartwarming story about tolerance and the need to give others a chance that will entertain and inspire children and adults alike.

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• The Recess Queen
• Just Kidding
• My Secret Bully
• Sorry!
• Say Something

Customer Review

Nov 29, 2011 20:07:01

Managing Brand You: 7 Steps to Creating Your Most Successful Self

Managing Brand You: 7 Steps to Creating Your Most Successful Self Review

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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us-and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

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• Make Your Contacts Count: Networking Know-how for Business And Career Success
• The WSJ Guide to the 50 Economic Indicators That Really Matter: From Big Macs to "Zombie Banks," the Indicators Smart Investors Watch to Beat the Market (Wall Street Journal Guides to...)
• Managerial Economics: Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)
• Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
• You Are a Brand!: How Smart People Brand Themselves for Business Success

Customer Review

Nov 27, 2011 21:10:05

Brand New Me: Konigsburg, Texas, Book 5

Brand New Me: Konigsburg, Texas, Book 5 Review

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If any man wants more than a dance with her, they’ll have to get past him…

Konigsburg, Texas, Book 5

Deirdre Brandenburg has an MBA and a dream to become the coffee supplier for Konigsburg’s growing restaurant industry. What she doesn’t have is money, courtesy of her billionaire father’s scheme to make her come home. All she needs is three months until her trust fund kicks in. Until then, she needs a job.

Hiring the new girl next door is a no-brainer for ex-gambler Tom Ames. He’s already succeeded in making his bar, The Faro, a growing tourist draw. Deirdre’s beauty will pull in the locals—particularly every red-blooded male in the Hill Country. As he watches her transform from tentative business wonk to confident, sassy barmaid, he realizes he wants first crack at her heart.

When Big John Brandenburg sends Deirdre’s ex-boyfriend to drag her home, the plan backfires, leaving Tom’s bar in shambles and Deirdre kidnapped by a band of loony Texas secessionists.

Things are looking pretty bleak—except the good people of Konigsburg have no intention of giving Deirdre up, either. Even if it takes every Faro employee, every last Toleffson, and one cranky iguana to give the honky-tonk lovebirds a chance at forever.

Warning: Contains dirty dancing, hot summer sex, a honky-tonk makeover, and one nippy iguana.

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• Long Time Gone: Konigsburg, Texas Book 4
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Customer Review

Nov 24, 2011 06:32:04

Elmo and His Friends: Brand New Readers (Sesame Street Books)

Elmo and His Friends: Brand New Readers (Sesame Street Books) Review

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Elmo and His Friends: Brand New Readers (Sesame Street Books) Feature

• ISBN13: 9780763651473
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Each title offers four simple, funny stories starring everyone’s favorite characters.

Whether sorting out shoe sizes with Big Bird, putting on one too many colorful layers to play in the snow, saving a single treat from Cookie Monster’s clutches, or learning the ups and downs of flying from Abby, Elmo sure gets the concept!

Elmo’s Shoes, Elmo Gets Dressed, Elmo and the Cookies, Abby Flies

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• Big Bird at Home: Brand New Readers (Sesame Street Books)
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• Elmo's ABC Book (Sesame Street)

Customer Review

Nov 21, 2011 21:18:06

Land O'Lakes Recipe Collection: Baking and More

Land O'Lakes Recipe Collection: Baking and More Review

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Land O'Lakes Recipe Collection: Baking and More Feature

• More than 400 recipes using Land O'Lakes products.
• Five-ring binder format for easy use.
• Organized into 21 sections.

The Land O Lakes Recipe Collection: Baking and More, presented in a 5-ring binder and numbering 512 pages, includes recipes for delightful cakes, buttery cookies and bars, luscious desserts, and satisfying snacks, all made with Land O Lakes food products. You also will find recipes for hearty breakfasts, tasty lunches, and appetizing dinners appropriate for every occasion.

The cookbook offers more than 400 recipes developed and tested in the Land O Lakes kitchen that are sorted into 21 chapters, including sections on appetizer and salad recipes, sandwiches, one-dish meals, vegetable and side dish recipes, special-occasion cakes, cookies, and pies and tarts. Divider tabs and a helpful index make it easy to find a specific recipe. Land O Lakes also presents tips on cooking with butter. Here is a sampling of the recipes in the cookbook:
Lemon Poppy Seed Bread
Cheddar Pita Crisps
Teriyaki Chicken Kabobs
Old-Fashioned Molasses Cookies
Easy Fruit Cobbler

The Land O Lakes Recipe Collection: Baking and More lies flat when open for convenient use, and the pages can easily be removed and returned. Beautiful color pictures of the completed dish accompany many of the recipes.

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Customer Review

Nov 13, 2011 02:31:07

Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion Review

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O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

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• International Marketing
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Customer Review

Nov 08, 2011 18:41:39

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Review

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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• Truth, Lies and Advertising : The Art of Account Planning
• Building Strong Brands
• Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
• The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
• The Culting of Brands : When Customers Become True Believers

Customer Review

Nov 07, 2011 03:29:03