Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion Review

See more picture

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Check price now

Rerate Products

• International Marketing
• Public Relations: Strategies and Tactics (9th Edition)
• The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do (Your Coach in a Box)
• InDesign CS5 for Macintosh and Windows: Visual QuickStart Guide (Visual QuickStart Guides)
• ABCs of Relationship Selling

Customer Review

Nov 08, 2011 18:41:39