Fog of Doubt (Brand, Christianna)

Fog of Doubt (Brand, Christianna) Review

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Rosie, the naughty little nymphet around whom Christianna Brand weaves her witty and mysterious web, recounts to her family a series of fibs that results in their supposing the unfortunate suitor, Raoul Vernet, to be her base seducer. On a night of dense London fog, with everyone alibied, Raoul is discovered having been hit over the head with a blunt instrument.

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• Tour de Force (Brand, Christianna)
• Death in High Heels (Brand, Christianna)
• Green for Danger
• Cat and Mouse
• Suddenly at His Residence (Crimson Dagger Audio)

Customer Review

Sep 30, 2011 17:17:44

Clicks, Bricks and Brands: The Marriage of Retailer E-Tailer

Clicks, Bricks and Brands: The Marriage of Retailer E-Tailer Review

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A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the "1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the world's leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys 'R' Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.

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• Brand Sense: Sensory Secrets Behind the Stuff We Buy
• Buyology: Truth and Lies About Why We Buy
• Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
• Brand Building on the Internet
• Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Customer Review

Sep 28, 2011 16:49:22

Designing Brand Experience: Creating Powerful Integrated Brand Solutions

Designing Brand Experience: Creating Powerful Integrated Brand Solutions Review

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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

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• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Advertising by Design: Generating and Designing Creative Ideas Across Media
• Exploring Package Design (Design Exploration)
• Real World Print Production with Adobe Creative Suite Applications

Customer Review

Sep 27, 2011 02:05:07

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Review

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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• Soap Opera : The Inside Story of Procter & Gamble
• Brands and Branding, Second Edition (Economist Books)
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
• Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
• What Really Matters: Service, Leadership, People, and Values

Customer Review

Sep 25, 2011 17:44:32

Baddest Bride In Texas (The Texas Brand) (Silhouette Intimate Moments)

Baddest Bride In Texas (The Texas Brand) (Silhouette Intimate Moments) Review

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THE BLACKMAILED BRIDE

Two years ago, Kirsten Cowan had married the richest, meanest man in Texas—for reasons she had to hide from Adam Brand, the man she'd left standing at another altar….

Even now, Kirsten had to keep her secret, though she stood accused of her late husband's murder. Even though Adam Brand betrayed his own family to take her into hiding….

Because she knew the love they both felt couldn't be denied—just like the terrible, irreversible truth….

This family was born, bred—and bound to be wed—in Texas!

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• The Husband She Couldn't Remember (The Texas Brand; Silhouette Intimate Moments, No. 854)
• Outlaw Bride (The Texas Brand) (Harlequin Romantic Suspense)
• That Mysterious Texas Brand Man (World's Most Eligible Bachelors)
• Angel Meets the Badman (The Texas Brand #8, Silhouette Intimate Moments #1000)
• The Texas Brand: The Homecoming

Customer Review

Sep 24, 2011 05:44:37

Profile Of Iconix Brand Group: A Unique Business Model For Managing Brands

Profile Of Iconix Brand Group: A Unique Business Model For Managing Brands Review

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Iconix Brand Group has grown rapidly since it began a transformation from a traditional clothing manufacturing firm to a brand management business. Speedy growth has come thanks to an aggressive strategy of brand acquisition and international expansion.

The brand management model which Iconix employs is unique. It allows the company to concentrate on value-adding services of licensing and marketing, leaving responsibility for design, production, inventory management, distribution and retail to the licensee. This model brings about many advantages. In particular, the licence agreements into which Iconix enters include guaranteed minimum levels of royalty payments. Also, the model eliminates the need for inventories, and requires minimal amounts of working capital.

From a financial perspective, these characteristics provide the company with plenty of free cash flow—which it has reinvested in growth via the acquisition of more brands or international expansion of its existing portfolio. In particular, the guaranteed levels of royalty payments provide the company with an unusually low level of risk. Reflecting this, the company’s net income doubled in 2006 and 2007 and, despite the global slowdown, it still grew by a respectable 10% in 2008.

For 2009 the company has forecast that revenues will remain more or less static, at US0 mn- US0 mn, due to the challenging economic environment. On the other hand, executives have raised their expectations of earnings per share (EPS) for the year, which is a promising sign.

In the long term, growth is expected to continue through further acquisitions, international expansion and product diversification for each of its brands.

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Customer Review

Sep 22, 2011 11:41:52

Citizen Brands : Putting Society at the Heart of Your Business

Citizen Brands : Putting Society at the Heart of Your Business Review

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What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition?
Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world:
* Values (what the company stands for);
* Corporate citizenship (playing an active role in society);
* Branding (the tangible and intangible attributes that are encompassed in a name or trademark).
This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company.
Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands.
In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.

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Customer Review

Sep 20, 2011 10:26:36

Yuletide Peril

Yuletide Peril Review

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When Janice Reid and her younger sister, Brooke, moved into their ancestral home, threatening letters and ominous phone calls made it obvious they were not welcome in Stanton, West Virginia. But Janice had always dreamed of providing a stable, safe home for Brooke, and she was determined to stay, no matter who wanted them out.

For the first time, Lance Gordon, Brooke's principal, was worried about someone outside his small world--a beautiful woman and her little sister. He was afraid the "pranks" would escalate--and Janice would get hurt. Lance was determined to discover the source of the trouble, no matter what the cost.

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• Yuletide Stalker
• Holiday Havoc: Yuletide Sanctuary\Christmas Target (Love Inspired Suspense)
• Agent Undercover (Love Inspired Suspense)
• The Sound of Secrets (The Secrets of Stoneley)
• The Innocent Witness (Love Inspired Suspense)

Customer Review

Sep 19, 2011 10:19:35

Brand Hijack: Marketing Without Marketing

Brand Hijack: Marketing Without Marketing Review

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brand hi·jack (br?and h? ¯-j?ak’): consumer takeover (synonym).The consumer’s act of commandeering a brand from the marketing professionals and driving its evolution.

Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these "accidents" really happen, and why do they ultimately succeed or fail?

Welcome to marketing without marketing: the emergence of the hijacked brand. Don’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood.

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing.

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• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• How Brands Become Icons: The Principles of Cultural Branding
• Brand Sense: Sensory Secrets Behind the Stuff We Buy
• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
• UnMarketing: Stop Marketing. Start Engaging.

Customer Review

Sep 18, 2011 02:16:38

The Sackett Brand (The Sacketts)

The Sackett Brand (The Sacketts) Review

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In The Sackett Brand, Louis L’Amour spins the story of a courageous man who must face overwhelming odds to track down a killer.

Tell Sackett and his bride, Ange, came to Arizona to build a home and start a family. But on Black Mesa something goes terribly wrong. Tell is ambushed and badly injured. When he finally manages to drag himself back to where he left Ange, she is gone. Desperate, cold, hungry, and with no way to defend himself, Tell is stalked like a wounded animal. Hiding from his attackers, his rage and frustration mounting, he tries to figure out who the men are, why they are trying to kill him, and what has happened to his wife. Discovering the truth will be risky. And when he finally does, it will be their turn to run.

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• Mojave Crossing: The Sacketts: A Novel
• The Lonely Men: The Sacketts: A Novel
• Mustang Man: The Sacketts: A Novel
• The Sky-Liners: The Sacketts
• Lando (Sacketts)

Customer Review

Sep 16, 2011 22:03:37