Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets Review

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"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." -- placebrands.net

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Rerate Products

• The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Nation branding: Concepts, Issues, Practice
• Global Marketing and Advertising: Understanding Cultural Paradoxes
• BrandSimple: How the Best Brands Keep it Simple and Succeed

Customer Review

Sep 12, 2011 13:20:38