Latino Link: Building Brands Online with Hispanic Communities and Content

Latino Link: Building Brands Online with Hispanic Communities and Content Review

See more picture

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.

In Latino Link, Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.

Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Each chapter ends with a succinct summary of Lessons Learned.

Check price now

Rerate Products

• Latinos, Inc.: The Marketing and Making of a People
• Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
• A Gringo's Guide to Online Hispanic Marketing
• Hispanic Marketing: A Cultural Perspective
• Enchantment: The Art of Changing Hearts, Minds, and Actions

Customer Review

Sep 04, 2011 07:59:05