We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World Review

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Better Business Brand...Better Bottom Line

Better Business Brand...Better Bottom Line Review

See more picture

In this simple but powerful eBook, you will learn key strategies to creating a...

Better Business Brand and a Better Bottom Line

Using These Low Cost Strategies To You Will Learn How To:

• align your business image with client expectations

• build a business identity that complements your image

• strengthen your professional effectiveness.

You’ll Discover How To Simply and Cost Effectively Improve Your Business Marketing And Sales So You Can:

• brand a powerful business image

• create an image that attracts clients

• develop a business image reflecting your business goals

• build a business presence that projects integrity and credibility

• position your business image to your market’s expectations.

You’ll be surprised how simple it is and more importantly, anyone can do it.

By giving you foundation knowledge of image and the importance of perception, you will be able to determine what impacts your business image and then develop simple strategies to enhance your business success.

Advising 1000's businesses on an employer’s legal obligations and improving corporate brands and business image, Rachel Quilty the author acknowledges that it can be a challenge ensuring a professional business image at all times and recognises the complexity that surrounds introducing dress codes, customer service and other company policies.

Rachel Quilty, National General Manager of Jump the Q, a Professional Image Consulting and Finishing School, regularly speaks at seminars, conferences and workshops on professional image, personal branding and appropriate work wear.

Rachel Quilty is the author of various books, guides and manuals on Business Image, Personal Branding, Professional Image, Business Etiquette and Dining Etiquette.

It is essential to understand the important role that image management play in effective marketing, negotiations, sales,communication and customer service. Specialising in professional and business image, Jump the Q’s work addresses educating individuals and businesses on vital verbal and non-verbal
communication. They say, “that the meaning of the communication is the response you get.” It is vital in business to manage your personal and corporate identity and image to ensure a positive response,
successful promotion and business positioning.

Check price now

Rerate Products

Customer Review

Oct 17, 2011 16:46:56