The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) - 3rd Edition

The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) - 3rd Edition Review

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Whether you're an over-the-top beer enthusiast, a retailer, a distributor, a restaurant, or bar, The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) T is an indispensable resource. DBBB is a beautiful hardcover annual edition offering more than 550 pages that detail more than 400 brewers and 3,000 of their brands. The book will remain up-to-date because readers also get access to the book's Online Companion (updated monthly). The DBBB contains state-by-state availability charts for each brewery; brand listings grouped by beer style; color and bitterness comparison charts; individual brand SRM (color) and IBU (bitterness) information; brewery listings by geographic location; brand-by-brand "How Supplied" information listing availability of can, bottle, and keg sizes; in-depth brewery portfolios printable as shelf talkers; alphabetic brewery listings; plus a Foreword from August Busch IV.

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Jun 10, 2011 15:48:05

The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz Review

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A revolutionary new business model to master the marketplace

Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker’s Standard. This new framework of twenty-five plays—teamed with breakthrough online web tools—shows readers how to outsmart an opponent, control spin, orchestrate word of mouth, mobilize coalitions, and manage brands and reputations. Drawing on examples from the black belts of business, politics, and pop culture, the Playmaker’s Standard is a winning game plan to help CEOs and business leaders, strategists, marketers, PR professionals, political campaigners, bloggers, and activists alike gain and maintain the competitive edge.

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Customer Reviews

Jun 08, 2011 15:01:22