Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age)

Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) Review

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing
  world

• how to get the maximum impact out of digital media,
   including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

   such as marketing, PR, branded entertainment, and product
   placement.   

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) Review

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Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

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Rerate Products

• Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)
• Launch: How to Quickly Propel Your Business Beyond the Competition
• Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
• Social Media Metrics Secrets

Customer Review

Dec 08, 2011 15:27:37