Social Networking for Career Success: Using Online Tools to Create a Personal Brand

Social Networking for Career Success: Using Online Tools to Create a Personal Brand Review

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

Branding By Blogging: Build Your Brand Identity And Online Presence To The Maximum Using This Ultimate Business Branding Strategy And The Power Of Blogs!

Branding By Blogging: Build Your Brand Identity And Online Presence To The Maximum Using This Ultimate Business Branding Strategy And The Power Of Blogs! Review

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Blogging is one part of an advertising campaign. It is a powerful marketing tool that can give you free exposure --- publicity that your business needs to develop a strong web presence and establish your brand identity. A blog is easy to maintain and flexible. Unlike a website, which is stagnant and fixed, a blog can be anything you want it to be. Depending on your creativity and mood, you can fix your blog up to target your needs. A blog is very friendly, too. It has the ability to reach out, connect, and link up to other active blogs far and wide into the blogosphere. Combined with other advertising efforts, a blog has the capability to broadcast your product and business and be a powerful money-making tool. This book will disclose full information about blogging and its significance to your business as an advertising tool. It contains detailed guidelines on setting up a blog, the benefits you can expect to derive from it, planning for relevant content, maintaining a blog, and promoting a blog through tried and tested marketing techniques. Create your blog now with the help of this blogging manual and see it build your brand identity and online presence to the maximum!

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Rerate Products

• Enchantment: The Art of Changing Hearts, Minds, and Actions

Customer Review

Oct 27, 2011 09:30:05

Online Communities Handbook: Building your business and brand on the Web

Online Communities Handbook: Building your business and brand on the Web Review

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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities to gain market insights and establish a direct line to your customer base

In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

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Rerate Products

• Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
• The Art of Community: Building the New Age of Participation (Theory in Practice)
• 18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online
• Design to Thrive: Creating Social Networks and Online Communities that Last
• The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

Customer Review

Oct 15, 2011 06:42:05

Latino Link: Building Brands Online with Hispanic Communities and Content

Latino Link: Building Brands Online with Hispanic Communities and Content Review

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An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.

In Latino Link, Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.

Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Each chapter ends with a succinct summary of Lessons Learned.

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Rerate Products

• Latinos, Inc.: The Marketing and Making of a People
• Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
• A Gringo's Guide to Online Hispanic Marketing
• Hispanic Marketing: A Cultural Perspective
• Enchantment: The Art of Changing Hearts, Minds, and Actions

Customer Review

Sep 04, 2011 07:59:05

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung Review

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Discover this little-known marketing technique for targeting prospective customers by archetype to kindle an emotional response and trigger the sale.

The reasons people buy are not well known and are frequently misunderstood. That’s because most people don’t really know why they make a preferential decision for one product or service over another. They may think they understand their process for making a purchase decision, but it generally happens in the unconscious mind.

Psychologists and neurologists have made startling discoveries that help to explain human behavior — including why people buy — with models that are at once both new and eerily familiar.

If you adopt the archetype model for defining and explaining the values and motivations of human beings, you can create products, brands and marketing campaigns with specific appeal to clearly defined, targeted customers.

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Rerate Products

• Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
• CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
• Journey Into Jung's Red Book: Liber Primus
• How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

Customer Review

Aug 25, 2011 18:24:38

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) Review

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Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

• Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
• Foreword by veteran vlogger David Meerman Scott
• First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
• Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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Related Products

• Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
• Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
• YouTube and Video Marketing: An Hour a Day
• The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Customer Reviews

Jun 12, 2011 17:20:53