Designing Brand Experience: Creating Powerful Integrated Brand Solutions

Designing Brand Experience: Creating Powerful Integrated Brand Solutions Review

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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

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• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Advertising by Design: Generating and Designing Creative Ideas Across Media
• Exploring Package Design (Design Exploration)
• Real World Print Production with Adobe Creative Suite Applications

Customer Review

Sep 27, 2011 02:05:07

CAREER SMART: Five Steps to a Powerful Personal Brand

CAREER SMART: Five Steps to a Powerful Personal Brand Review

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An insider's guide to getting bigger promotions, better clients, and a richer career life. Whether you're transitioning into a new role, expanding your company, or advancing up the corporate ladder, this book will take your career from ordinary to extraordinary.

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• The 10Ks of Personal Branding: Create a Better You
• Me 2.0: Build a Powerful Brand to Achieve Career Success
• Career Distinction: Stand Out by Building Your Brand
• Managing Brand You: 7 Steps to Creating Your Most Successful Self
• Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success

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Aug 01, 2011 00:01:39

Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value

Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value Review

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* New global cases and candid comment from top executives

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Customer Review

Jul 30, 2011 23:35:37