Lessons of a Brand Manager

Lessons of a Brand Manager Review

After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didn’t know what it stood for. For CEO Michael Golden, and the team of brand-builders he put together, the challenge wasn’t just about reclaiming market share. It was about regaining an understanding of how potential customers perceived the business. Golden’s grasp of brand management, which he gained in other industries, helped him make decisions about how to engage employees, create partnerships, design marketing plans, and even structure his own role in ways that would ensure that the company conveyed a consistent brand message. Here’s what you can learn from his experience.

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Review

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Review

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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Rerate Products

• Soap Opera : The Inside Story of Procter & Gamble
• Brands and Branding, Second Edition (Economist Books)
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
• Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
• What Really Matters: Service, Leadership, People, and Values

Customer Review

Sep 25, 2011 17:44:32