Brand Warfare: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand Review

Brand Warfare: 10 Rules for Building the Killer Brand Feature

• ISBN13: 9780071398503
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands Review

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Career Distinction: Stand Out by Building Your Brand

Career Distinction: Stand Out by Building Your Brand Review

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) Review

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Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

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• Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)
• Launch: How to Quickly Propel Your Business Beyond the Competition
• Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
• Social Media Metrics Secrets

Customer Review

Dec 08, 2011 15:27:37

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Review

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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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• Brand Thinking and Other Noble Pursuits

Customer Review

Dec 03, 2011 18:39:18

Online Communities Handbook: Building your business and brand on the Web

Online Communities Handbook: Building your business and brand on the Web Review

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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities to gain market insights and establish a direct line to your customer base

In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

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• Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
• The Art of Community: Building the New Age of Participation (Theory in Practice)
• 18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online
• Design to Thrive: Creating Social Networks and Online Communities that Last
• The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

Customer Review

Oct 15, 2011 06:42:05

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Review

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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• Soap Opera : The Inside Story of Procter & Gamble
• Brands and Branding, Second Edition (Economist Books)
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
• Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
• What Really Matters: Service, Leadership, People, and Values

Customer Review

Sep 25, 2011 17:44:32

Latino Link: Building Brands Online with Hispanic Communities and Content

Latino Link: Building Brands Online with Hispanic Communities and Content Review

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An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.

In Latino Link, Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.

Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Each chapter ends with a succinct summary of Lessons Learned.

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• Latinos, Inc.: The Marketing and Making of a People
• Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
• A Gringo's Guide to Online Hispanic Marketing
• Hispanic Marketing: A Cultural Perspective
• Enchantment: The Art of Changing Hearts, Minds, and Actions

Customer Review

Sep 04, 2011 07:59:05

Firebrands: Building Brand Loyalty in the Internet Age

Firebrands: Building Brand Loyalty in the Internet Age Review

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This book explains digital branding and how to implement it in the current marketplace.

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Customer Review

Jul 24, 2011 11:09:06

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization Review

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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization Feature

• ISBN13: 9780470860823
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Brand maven Adam Morgan, author of Eating the Big Fish, wants you to free your inner pirate and sail under the flag of the brand rather than the company. Morgan frames his brand-building advice by comparing time in the Navy (becoming a "corporate drone") with the life of a marketing pirate ("who does what is important, regardless of wisdom offered around us.")

Pirates, who challenge dominant brands, have a code. But it does not include the virtues of respecting the parent company, people's space, or the ways things have always been. Morgan draws upon 50 interviews with pirates from brand challenging companies including Diesel, Tommy Bahama, and Southwest airlines. His pirates dazzle with daring do: Apple's Steve Jobs, who shows what Morgan calls "emotional insertion" when he says, "Today we put the romance into computers" or Ingvar Kamprad, Founder of IKEA, who, in a Chinese chicken market, models "insights of opportunity" as he wonders how he can use the extra feathers.

For those of us without sea legs, Morgan offers four crisp sets of behavior to become a brand pirate and five personality traits to foster a challenger culture. Morgan is a wonderfully engaging writer, but sometimes his nautical analogies can get diluted by other metaphors. His ideas for helping challenger brands take on the big fish bristle with energy, originality--and above all--practicality. --Barbara Mackoff Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust.

In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

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• Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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• Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
• Business Law: The Ethical, Global, and E-Commerce Environment
• Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Customer Review

Jun 24, 2011 13:18:44